Social media in the corporate and financial arena – with case studies.

01 August 2012

Social media in the corporate and financial arena – with case studies - Book your place now

Following on from our best practice guides our social media event "Is social media an appropriate tool for corporate communication?" will take place on Friday 21st September from 8am-10am at TLT's offices at 20 Gresham Street.

Social media networks and new mobile technologies like applications are potentially powerful PR, marketing and research tools and their uses and abuses have been much discussed. But how suited are these tools to the corporate and financial world? In this panel debate the CIPR Corporate and Financial Group will explore best practice tips for using social media and new mobile technologies drawing on case studies from the corporate and financial sectors.

Key topics will be directly relevant to the proposed audience of corporate and financial communicators:

  • · The experience - what has worked and what hasn't?
  • · The safeguards - social media policies - who has them, what should they cover?
  • · The business case - what are we missing based on the best practice experience of other companies?
  • · Measuring success - how can PRs show beneficial outcomes to convince senior execs?

The Corporate and Financial Group Chairman, Annette Spencer (Salans) will chair the session and the speakers are:

  • · Drew Benvie - As CEO UK of Hotwire, Drew is one of the UK's most respected authorities on digital and is operating at the cutting edge of social media practice advising businesses such as FT.com.
  • · Nick Masters - Head of online at PwC Nick will share his experiences of helping PwC embrace the opportunities presented by social networking and mobile technologies. PwC's app is listed as one of the UK’s top business apps in the 2012 Sunday Times 500 Top Apps list.
  • · Standard Chartered - TBC
  • · Graham Shaw - An independently recognised expert in employment law, Graham will share best (and worst!) practice case studies and discuss measures to help prevent social media activity damaging corporate reputation.

Each speaker will give a brief presentation (5 mins) about use of social media followed by a moderated panel discussion and audience questions. We expect timings to be roughly:

8.00-8.30 Arrival and networking breakfast (croissants, fruit, tea and coffee)

8.30-9.30 Presentations and panel discussion

9.30-10.00 Conclusions and further networking

You are entitled to 5 CPD points for attending this event.

 

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