Best practice

Introduction to Financial PR

Download the: Introduction to Financial PR (PDF)

What makes financial PR different to other PR practices?

Financial PR ultimately targets investors of all sizes, aiming to convey the strengths of a company's equity story in order to sustain an upwardly moving share price. Investors are reached through press and sell-side analysts, where third party endorsement is powerful and can influence decision making amongst investors. Whilst financial PR uses many of the same techniques as other PR practices, it has different audiences and therefore different channels through which to communicate with them.

 

Latest News

New Event: Roundtable Discussion 20 April evening
April news:
New Event: CIPR Corporate and Financial Group Roundtable Discussion, 20 April, 6pm for 6.30pm start at Schroders- panel members are Nick Boakes, Head of CA, Provident Financial; Julia Simpson, Head of CA, BA (IAG); Giles Croot, Group Head of Communications and Investor Relations, Balfour Beatty.
11 April lunchtime meeting: Iain Dey, Business Editor, Sunday Times. This event will be held at Newgate Communications.

17 March 2017