Introduction to Financial PR
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What makes financial PR different to other PR practices?
Financial PR ultimately targets investors of all sizes, aiming to convey the strengths of a company's equity story in order to sustain an upwardly moving share price. Investors are reached through press and sell-side analysts, where third party endorsement is powerful and can influence decision making amongst investors. Whilst financial PR uses many of the same techniques as other PR practices, it has different audiences and therefore different channels through which to communicate with them.