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Letter from Saudi Arabia

Download the: Letter from Saudi Arabia (PDF)

Introduction

Most people think you cannot get a Saudi visa, women are unwelcome and it is a hostile work environment. I had an exceptional opportunity to spend three months between the lovely red sea cities of Jeddah and Thuwal as Saudi Arabia has serious ambitions to communicate progress in education, science and technology.

My concerns were how to tackle the perceptions and misconceptions, internal and external? How to structure messaging that is understood internationally and accepted locally? How can we impart new knowledge about Saudi Arabia so we can get to know it and understand it? After all it is the largest regional market and strongest Gulf economy.

 

Latest News

New Event: Roundtable Discussion 20 April evening
April news:
New Event: CIPR Corporate and Financial Group Roundtable Discussion, 20 April, 6pm for 6.30pm start at Schroders- panel members are Nick Boakes, Head of CA, Provident Financial; Julia Simpson, Head of CA, BA (IAG); Giles Croot, Group Head of Communications and Investor Relations, Balfour Beatty.
11 April lunchtime meeting: Iain Dey, Business Editor, Sunday Times. This event will be held at Newgate Communications.

17 March 2017