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Letter from Saudi Arabia

Download the: Letter from Saudi Arabia (PDF)


Most people think you cannot get a Saudi visa, women are unwelcome and it is a hostile work environment. I had an exceptional opportunity to spend three months between the lovely red sea cities of Jeddah and Thuwal as Saudi Arabia has serious ambitions to communicate progress in education, science and technology.

My concerns were how to tackle the perceptions and misconceptions, internal and external? How to structure messaging that is understood internationally and accepted locally? How can we impart new knowledge about Saudi Arabia so we can get to know it and understand it? After all it is the largest regional market and strongest Gulf economy.


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18 September 2017